Operations Management Case Analysis: Barilla SpA (A). so much for their success as documented in the case study. The sale will be flat that takes away the bonus for the sale persons and since the trade promotions will be difficult to run with JITD, the function of marketing will be reduced somewhat. I am not Donald Trump, so I will provide opportunities for both sale and marketing personnel.
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Introduction Barilla SpA was founded in 1975 by Pietro Barilla.From a small shop in Palma, Italy, it became a large, vertically integrated corporation with mills, plants and factories located throughout the Italy. Barilla’s success highly depended on its’ quality of product and innovative marketing programs, which created strong brand name.